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4 Tips For Taking Ownership Of Your Local Business’ Online Presence

Any local businesses’ online presence can be compromised. But what should small business owners be doing to preempt, identify and mitigate these threats to their online presence?Leveraging the areas...

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10 Tips To Get More Customer Reviews (SEL)

Maybe you’ve heard that you really need to ask your customers for online reviews. That part is true.But guess what! It’s actually a lot more complicated than simply asking and there’s still a lot that...

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Don’t Be Afraid Of Fake Reviews

If you’re religious about treating every online review as legitimate and you’re really helping each and every customer, you’re not only doing your business a good service, you’re also perfectly ready...

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How Deeply Do You Respond To Customers In Public?

Always treating even negative reviews as legitimate is good advice, even if you’re sure some reviews come from competitors. But how deeply and in how much detail should you really be responding? Is...

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How To Protect Your Trademark Online

A good name for your business or product can’t be as easily protected as was once the case in the pre-internet media world. Still, if you’ve put time and effort into the unique qualities of your own...

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Tips on Using Social Media to Help Improve Your Online Reputation

Just like in the real world, a good reputation in social media will go a long way and a bad one could taint you and your brand forever.What can you do to shore up your reputation and keep it shining?...

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Online Reviews | Six Steps To Stop Your Business Reputation Getting Trashed

Avoiding any kind of negative online product or business reviews is essential to your business success online or offline. That’s especially true now that social media has become the backbone of online...

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4 Online Reputation Management Tips for 2012

Don’t be left in the dark when it comes to your online reputation. Staying active is one of the key ways to see that your many online initiatives bear some fruit and do you some good.Proactively...

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5 Lessons You Can Learn from a Breathtaking Customer Service Fail

There’s still some business people out there who think you can outsource your customer communications literally everything including support, content and social media relationships.Unfortunately rude,...

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Why Online Reputation Matters to Small Business

Any disconnect between your corporate and brand reputation triggers a sharp consumer reaction, especially for smaller businesses. Even if your product or service is excellent and you’re doing...

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Reputation Management and Social Monitoring Made Easy

You’d think somebody saying something bad about your business on the internet was the end of the world.It’s not that bad, but before you have a complete breakdown, take a few deep breaths. Now...

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3 Tips to Handle Online Negative Publicity – A SPN Exclusive

Online reputation management does not require immediate, flaming, retaliatory combat.On the contrary, cooler cucumbers know that even bad publicity is still publicity. A deft, thoughtful response...

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14 Ways to Handle Angry Dissatisfied Customers Online

It might seem like a nightmare, but diffusing a rattling online altercation is easier than you might think through all the tears.These 14 tips are ultra-uselful for any business confronting the less...

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How to Manage your Online Reputation

You may think that online reputation management isn’t something you should concern yourself with. I would urge you to reconsider that thought!According to eMarketer 83% of consumers say that online...

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Customer Surveys | Find Out What Your Customers Think

Do you truly know how well you’re doing with your clients and customers? Are there problem areas or holes in your customer service you’re unaware of? Want to discover what your clients really think?...

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Online Reputation Management Strategies To Count On

Spend any time thinking about your online reputation management? That’s what I thought! Based on a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the...

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Take Charge of Your Online Reputation

5 Simple Ways to Help Manage Your Online ReputationWe live in a world where communication is near instant, word travels extremely fast, and if you’re not attentive your online reputation can be trashed...

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The Trust In Online Reviews is Growing

Study: 79% of Consumers Trust Online Reviews as Much as Personal RecommendationsThe 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are...

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Negative Reviews Deal with Them Quickly and Effectively

Negative reviews, everyone’s got an opinion, and regrettably as a business owner some of these opinions can cause your business a great deal of trouble. Managing your online reputation is a big must-do...

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Want to Manage Your Reputation? Post to Your Blog!

When long-term damage can come from a malicious tweet and be sent around the web in seconds, you have to make sure you have a plan set up to manage any damage that could have been done, and to stop it...

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